Consumer Behavior, Marketing, and Analyzing Big Data

Consumer behavior is the fuel of marketing, yet understanding the influencing factors that motivate their behavior is the issue of return. Personas, content, creative, channels, are what pull consumers through the funnel. Each identified persona has a different set of attributes with unique intonation along the path to purchase. Here’s where the muddle of interpreting big data begins, and the importance of measuring the right data for each intonation path because stale data provides inaccurate findings.

Build Online Content For Relationship Development

Before doing any online marketing, take time to create a content relationship strategy that will have the consumer asking for your brand by name. Here is an outline to go about building an engaging Relationship Development Strategy.


Understand Your Target Audience

• Age plus public base.
• Percent of females versus males.
• Urban/Suburban/Rural.
• Education levels.
• Ethno-demographics.
• Prime communities for target audience.

The ideal target audience profile can then be summarized.