Before doing any online marketing, take time to create a content relationship strategy that will have the consumer asking for your brand by name. Here is an outline to go about building an engaging Relationship Development Strategy.
Understand Your Target Audience
Age plus public base.
Percent of females versus males.
Urban/Suburban/Rural.
Education levels.
Ethno-demographics.
Prime communities for target audience.
The ideal target audience profile can then be summarized.