Consumer Behavior, Marketing, and Analyzing Big Data

Consumer behavior is the fuel of marketing, yet understanding the influencing factors that motivate their behavior is the issue of return. Personas, content, creative, channels, are what pull consumers through the funnel. Each identified persona has a different set of attributes with unique intonation along the path to purchase. Here’s where the muddle of interpreting big data begins, and the importance of measuring the right data for each intonation path because stale data provides inaccurate findings.

Measure Inbound Content Marketing for Conversion ROI

Don’t make this mistake. When a business fails to measure content ROI, the bottom line does not benefit. Content Marketing Institute found that 28% of B2B marketing goes unmeasured. Even if a business is in tune with its audiences, it can still be out of touch. Because technology has changed the way a business need communicate, businesses need to learn how to create content that does not add to existing content clutter its audiences are subjected daily. Marketing insights provides a business with a wealth of analysis data:

Know Your Customer And Win More Business

What is the dream of every marketer? To build interconnections with customers/buyers for long term success, of course. What is the dream of companies’ CEOs? To build brands that resonate with customers. However, that’s only part of a larger story. For both sides to accomplish:

• each must advocate for the customer/buyer, and 
• take the customer/buyer side along with understand the customer/buyer position. 

Instead of shunning when a customer calls, embrace the moment for here is a customer/buyer that we have the chance to not only speak with but understand. Yet, so few do.