Inbound Context Messaging And Social Online Marketing

Vollmer and Precourt (2008) describe why it is essential for marketers to accommodate different audience variations through uniformity in order for advertised messages to be heard. Brands detect these variations through a type of social culture shock. Audience segmentation melding within targeted audience environments is what triggers shock. Brands then learn to shift between target audiences by micro segmenting, which in turn reduce audience sizes to smaller predictive model groups. This maximizes inbound message interpretation as well as response and desired reaction to the messages.