Digital Marketing Business Consultant | Digital Marketer

Make Money Socially

According to Pew Research, the average American spends more than 2 ½ hours each day on social media. Facebook, by far, remains the most popular social site commanding 71% of Internet users. [Think of it as home base.] Moreover, 77% of Facebook users who like a brand, state it results in s/he saving money because of taking advantage of deals offered.

customer sharing and shopping on social media

So, how can your business become a social champion? Simple -

  • Join in, and encourage likes. 
  • Post, and tweet deals from time-to-time.
  • Talk about what is happening throughout your day, and don't forget to ask your followers for what they want from time-to-time as well.  Remember, it is social; so, don’t be shy to converse.
  • Use hashtags (#) in front of what you want to promote. For instance, if you sell diet supplements you might use hashtags such as #loseweight, #fatloss, or perhaps #dietsupplements.  Ergo, when someone's social search includes your hashtag as keywords, you will be found.  How cool is that! Not to mention, you are branding hashtags for your business.
  • Don’t forget to encourage your customers to check-in with social apps.  Why? When customers’ check-in, it unlocks your special.  This in turn exposes your business to an even wider potential audience. Who? Your checked-in customers' friends and followers.
  • Reuse, and update your deals.  This can be done daily, weekly, bi-weekly, or even monthly.  By keeping deals up-to-date, you keep customers thirsting for your business.

The real recipe for social success though is evenness.

Social media is about treating others, as you would want to be treated. Customers are people with hopes, dreams, needs, and personal views. Be that as it may, be sure to interact inside of other online social groups, and be your business’s biggest advocate. Actively listen before interacting, and don’t push. This approach will teach you how to better interact together with posting better content for your own business pages that will build trust plus authority as well as generate fan interaction.

Reference Source:

The “Superfan” Experiment by Allison Howen, Associate Editor Website Magazine.  February 2013.

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