Digital Marketing Business Consultant | Digital Marketer

Brand Messaging Component Must Haves

Brand Messaging Components

Branding components are what examine a brand’s strengths, weaknesses, opportunities, and threats. Once the components are identified, a brand can find its strategy to dominate because it is never what the brand stays it is. Instead, it is what they say it is. On that account, it will be the trust toward rather than assessment of features and benefits that determines whether a consumer will buy or pass up. Close the brand grab by measuring trust with currency, and design captivating messaging components to encourage trust making it difficult for the consumer to say no.

Brand Name

  • Distinctiveness to allow the brand to harvest itself.
  • Innovativeness is anything except bland, and it’s not a product or logo.
  • Appropriateness for the business goal else the shoe doesn’t fit.
  • Easy to spell because don’t make them think.
  • Extended value from characteristics associated with the brand. 

Brand Identity

  • A logo symbolizes the brand, but it is not the brand.
  • Legibility of type; because, plays on text geometry may not look symbolically cool to them.
  • A tagline is the brand’s calling card. It’s an invitation of a vision that evokes an awaited experience. However, it’s not the brand. 

Color Scheme

Colors talk, and deepen attraction. Its substance plays a part in reflecting consistency of the brand’s message. The real trick is in choosing the right colors, shades, and hues that appeal to the brand’s target audience.


Who and what is your brand? It reads like a loaded question, but not really. Think of your brand archetype as a personalty that, once known, proffers the brand an ability to live out it’s distinctiveness. This is a foundation that compliments design, values, experiences, and promises. Brandhouse provides a tool to help a brand identify its personality.

Mission Statement

This is what gives every business purpose. It describes:

  1. what a brand does, 
  2. how it approaches it, 
  3. its quality, and 
  4. benefits for the consumer.

Story/About You

It’s the story that indirectly sells the brand without self promoting. Descriptive wording should kindle emotions that jump-start consumer shareability. Build your story around your target audience biographies, so they can organically connect with the brand. Above all, be consistent so to reinforce the brand’s interaction relationship with the target audience across every touchpoint.

Additional reading references

Gaudet, C. (18 June 2014). How to craft a powerful tagline for your business.

Gunelius, S. (9 September 2013). How to write brand stories that build emotional connection.

Neumeier, M. (2006). The brand gap: How to bridge the distance between strategy and design. Berkeley, CA:New Riders.

Pibsworth, L. (7 January 2010). Colors that talk.

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