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| By Segmenting Reviews, It Drives The Decision Process |
Reviews are like real estate. Location, location, location because customers qualify you in or out of their selection process. Leverage your brand with credible reviews across the decision funnel for more leads and sales. Take time and think about who your customers are because reviews are trusted 12 times more than any product description or interruptive sales blah. Additionally, every review has a type of personality. That personality will find and resonate with a likeminded customer. Connect your website visitors with reviews to intensify the want and value for your brand. Perception matters. Nothing is more important than how a shopper, customer, or site visitor perceives your brand period.
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