Digital Marketing Business Consultant | Digital Marketer

Résumé

Profile

I’m a Digital Marketing Analyst who analyzes information to help businesses make informed decisions about their market, and drive actionable recommendations based on the data.


Highlights


  • Inbound Marketing
  • Brand Management
  • Competitive Market Analysis
  • Website Usability Testing
  • Email Marketing
  • Search Engine Marketing

  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Web Analytics
  • Backlink Building
  • Legal Analysis

Career History


ElijahClark                                                                                         2013 - present
Director of Marketing

ElijahClark is a group of independent specialists that provide Web design, SEO, online marketing, branding, and graphic design for small to medium size businesses

D&D Enterprises                                                                                 1997 - present
Owner

D&D Enterprises creates professional luxury salons and eBooks, which compete in the beauty industry as local market leaders by applying circular branding.


Accomplishments


Advantage target segmentation research along with competitor demographic analysis, infra-structuring SEO (HTML mark-up, URL structure, Meta data, Back linking, Content creation, Social signals) that balances a 63% higher NRPV (net revenue per view).

Group, analyze, and interpret Analytic reports into actionable measures that verify progress of a website achieving goal(s). Each marketing campaign validates: (1) SEO/SEM user-centric value, (2) CPC bidding, (3) KPIs, (4) Back linking praxis, (5) Tiered segmentation engagement.

Identify, collaborate, structure, manage, and optimize paid inclusion models that equal/beat client CPA ceilings returning ROAS minimum 379%. Administering 900 keywords with an advertising budget topping $756,000 per annum.

Course social campaign contents, which grow brand familiarity centered on conversion and social-SEO. One social eBook campaign lead generation realizes a 235% ROI with 1.9% virality.


Improve websites by leveraging white-hat strategies that capitalize brand expansion, trust, and authority, together with operational costs and profit estimates for existing or future markets.

Assembled prima facie evidence, for punitive legal complaint, evidencing violation of computer fraud under 18 U.S.C. § 1030.


Education

FULL SAIL UNIVERSITY                                                   2010
MS Internet Marketing | valedictorian

ARIZONA STATE UNIVERSITY                                         1989
BS Management | cum laude

Certifications



AdWords (00627049) Reporting & Analysis (00627056) Analytic IQ (00700913)


Proficiencies


Analytics HTML/CSS woorank AdWords iContact Clicktale Quantcast Compete SEMrush SEO PowerSuite Removeem Dreamweaver Consumer Surveys MOZ • Buffer • Joomula! Bigcommerce • WordPress • Interspire


Focus


Analytics 50% / SEO 15% / SEM 15% / SMM 30%